search engine optimisation (seo)

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Search Engine Optimisation for Google Rankings

What is search engine optimisation (SEO)?

SEO is the marketing of your website on the Internet. Just like in the physical world, you want customers to find your company first when they are searching for the products/services that you offer. The trick, both on and offline, is to keep one step ahead of your competitors in how you promote your business to the general public.

You can obviously promote your website offline such as by word of mouth, on your business stationary and in your advertisements etc. Online however, there is no point having a website if no one can find it. SEO improves the chances of customers finding your website in the search engines when they are searching for what you offer. There are two main ways in which to achieve this, web page optimisation and link building. We are not going to tell you our hard learned trade secrets, but below we will answer the most frequently asked questions.

search engine optimisation faq's

why does my website need seo?

If a person is searching for a product online, chances are that they are looking to buy. Would you like your website to be the one that this customer finds? Well, with good seo you stand a better chance. SEO is the modern equivilent of having a full page colour box advert in The Yellow Pages, where your advert stands out from your competitors and so the customer looks at your advert first. Offline, The Yellow Pages is a great way to advertise as they do all the optimisation of their directory, as in they seperate it into local areas, and then different sections for different business sectors, and then categories for business types. Search engines however, do not. E.g.. Let's say a customer is looking for a mobile dj for a 40th birthday party. They could pick up their local Yellow Pages, which narrows down their search to dj's in just their locality. They would then turn to the letter "M" section and find "mobile dj's". There, they would find a page full of what they are looking for. The mobile dj has only got a pageful of competetion to get his business found and used. However, if that same person tried looking on Google instead of Yellow Pages, they would simply type in "mobile dj" and would be presented with millions of pages of results for mobile djs. This is no good to them so they would try typing in their town/city after mobile dj. This would now bring up all the optimised mobile dj websites in that area. At least the websites on the 1st page of results are all optimised as a mobile dj in a specicif location. That is why your website needs seo, so it appears in the first page of results.

how long will it be before i see my website on the first page of results?

Unfortunately, there is no set time that can be set before you can see your website on the 1st page of Google. There are a number of factors to consider such as competition, scale (local or national campaign), the size and style of your website, your domain name and its age etc etc. Through our own experience though, we have had local campaigns that start to see the results as in little as 2 or 3 months, but on average 5 or 6 months. On a national level, the timescale raises considerably to a good 12 to 18 months. Google likes to know that websites has a real service to offer the user and that it is here to stay.

how much does seo cost?

Again, there is no fixed cost for search engine optimisation as to see good results you would need to be having an ongoing campaign. However, we have noticed that campaigns on a local level need much less time spent on them, so this would obviosuly keep time spent on them to a minimum and therefore keeping costs down.

A web designer is an extremely skilled job and the national average salary is about £32k (http://www.itjobswatch.co.uk/jobs/uk/web%20design.do). This works out at about £17 per hour. A web designer becomes so mainly because they have an eye for design as well as having technical ability and understanding. They enjoy their job; it’s not what they look for in the job section of a local paper or the Job Centre. SEO on the other hand, is an added benefit of having a website and isn’t what a web designer wanted to do as it is a rather tedious job, but worth it.

After the initial make-over of your current website to make it seo friendly, or indeed the design and build of a new seo ready website from scratch,

 

 

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